post https://api.marketingoptimizer.com/api/v1/campaigns
Create or Update a campaign resource
Digital Channel Definitions
| Channel Description | Channel Name | Pass This Value for Channels |
|---|---|---|
| Traffic that typed in the domain directly, or web traffic for which there is no other channel explicitly set. | Direct | 'DIRECT' |
| Organic search engine traffic. | Organic Search | 'ORGANIC' |
| Paid Search like Google AdWords and BingAds | Paid Search | 'PAIDSEARCH' |
| Internet website referral traffic. | Referral Traffic | 'REFERRAL' |
| Advertising from display ads like programmatic and CPM-based banners. | Display | 'DISPLAY' |
| Leads generated from email newsletters, notices, and other email marketing. | 'EMAIL' | |
| Social Networking like Facebook, LinkedIn, Instagram, Twitter... | Social | 'SOCIAL' |
| Other digital | Other digital | 'DIGITALOTHER' |
Traditional Marketing Channel Definitions
| Channel Description | Channel Name | Pass This Value for Channels |
|---|---|---|
| Trade Shows, Conferences, Webinars, and other Events | Events | 'EVENTS' |
| Business development efforts and partnerships with other companies. | Business Development | 'BUSDEV' |
| Leads generated from advertising sent to prospective customers through the mail. | Direct Mail | 'MAIL' |
| Print Advertising | Print Advertising | 'PRINT' |
| Public Relations | Public Relations | 'PR' |
| Radio Advertising | Radio | 'RADIO' |
| Outbound telemarketing campaigns | Telemarketing | 'TELEPHONE' |
| Television Advertising | Television | 'TELEVISION' |
| Word of mouth customer and face-to-face social referrals | Word-of-Mouth | 'WORD' |
| Everything Else | Everything Else | 'OTHER' |